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Research papers

Meet the appfluencers

Snapchat, Instagram, Pokemon Go, Uber and Venmo are just few of the app brand launches of the past five years that have gobe on to become household names. Using the wide range of connected data at its disposal, YouGov set out to understand the most...

Catalogue: Big Data World 2017: Smart Data Integration
Author: Mark Jefford
Company: YouGov
November 9, 2017
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Citation

Jefford, M. (2017a, November 09). Meet the appfluencers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/meet-the-appfluencers